Continue Reading Below

Development Salted Duck Eggs in Brebes Part 3

Rate this item
(0 votes)
Continue Reading Below


A .Development of Salted Duck Egg Industry

In Brebes sub-district itself there are many duck farms. In ancient times, the population nurtured ducks traditionally by herding in rice fields and rivers. In the rice growing season is done in a caged and in the harvest season in the umbar on rice fields. They used duck eggs to make salted eggs, from which it can be concluded that salted eggs developed around the 1970s and began to develop rapidly around the 1990s.

telur asin brebesAccording to one salted egg entrepreneur Emmry Yuniaty, the early existence of the salted egg industry in Brebes Sub-district was estimated in 1959, first pioneered by an Indonesian of Chinese descent named In Tjiauw Seng in Brebes Village. The family industry started from the creativity of a Chinese man who took the initiative to see there are abundant duck egg raw materials in his area and wanted to process it instead of just fried eggs or steamed eggs. When the duck egg is marinated it can produce a different taste than if only boiled, salted eggs continue to be produced and businessed. This creativity is seen by the family as a business loophole that can bring profit, then the salted egg industry is pioneered. Initially working on the production process were family members themselves, but over time began to be helped by some neighbors. Neighbors are said to offer to work, even with wages that are not comparable to their workload which is simply enough to meet the needs of daily life. The workers at the time were only about 3-5 people, so the salted egg industry has not been produced in large quantities.

In terms of marketing initially salted eggs are peddled very simply, namely by means of being peddled from home. The traders are traveling around delivering eggs. At first this salted egg is produced to order. There has been no courage to open a specialty store selling salted eggs, let alone expand its trading business. This is due to the unstable economic condition of In Tjiauw Seng.

In late 1970, the salted egg business began to be carried out by brebes native Muhadi in limbangan wetan village. He learned to make salted eggs while working at Setuju Jaya, in late 1970 Muhadi left Setuju Jaya and tried to establish his own salted egg industry with the help of three workers. Since then, other salted egg business units have sprung up in the surrounding village.

The entrepreneur did not miss the opportunity by increasing the amount of production and processed taste. The entrepreneur seeks to increase sales turnover and introduce the salted egg industry in brebes, by conducting activities promoting salted egg products from Brebes. Promotion is done through brand inclusion, making advertisements on the radio and from the news so that salted eggs from Brebes become known by the public and successfully enter the market.

Indication of The Rapid Growth of Salted Egg Industry of Brebes and Wetan Villages, Based on The Number of Industries in 1970-2005


Number of Craftsmen

Total Production (Year)








10.108.500 eggs




11.524.000 eggs




12.075.000 eggs


Read also : Development of Salted Duck Egg Part 1 and Part 2

B. Creativity and Innovation Developed by Salted Egg Industry Entrepreneurs

1. Production Process

Entrepreneurship is a fairly popular phenomenon these days, and allows it to become a new pattern and order in people's lives, and for certain parties it is a new thing that requires special education. The business world is a world of risk and uncertainness, which is between success and failure easily and quickly. In anticipation of this, good education and entrepreneurial knowledge is needed.

pengusaha telur asin brebes

The salted egg industry is a small industry located in the middle of the community in Brebes Sub-district that further accentuates creativity in producing salted eggs. This is because the products produced in this industry are salted eggs that are a type of processed product from duck eggs that quickly rot if stored for too long. This condition that causes the players of the salted egg industry is required to be able to be creativity by creating various variations of processed flavors.

2. Raw Material Procurement System

The production of salted eggs depends heavily on the raw material of duck eggs. This raw material is obtained from duck farm centers in Brebes, Cirebon, Indramayu and Tegal. According to Komarudin duck eggs from Tegal the quality is better when compared to duck eggs originating from Brebes. The purchase of complementary materials such as ash, red brick, ground ladon salt, kerosene and so on applied the buying system broke up even though the purchase was made in large quantities. These complementary material baskets are red brick making businesses located in Pesantunan and Pebatan Kabupaten Brebes.

Read also : Development of Salted Duck Egg Part 1 and Part 2

C. Marketing System Conducted by Salted Egg Industry Entrepreneurs

Marketing has a very important role in business activities. In the absence of marketing products produced by the company will not get into the hands of consumers. Marketing is a very important aspect for a company. Through proper marketing, an item can reach consumers quickly. Marketing plays a pretty important role in increasing the number of sales, a high number of sales will result in a high profit.

Indirect marketing has an advantage in terms of ordering products where the number of requests is more and the production process must also be improved. In addition to being indirectly able to attract fans who are from outside the area to stop by when in Brebes City, but the shortcomings in terms of payments that are not always cash but use in the form of a giro or cheque, plus the price given to the city is cheaper. The payment system made between the entrepreneur and the buyer can be done by cash system, advance purchase (panjer) and installment.

  1. Payment by cash is generally made if the consumer buys directly to the manufacturer or kiosk owned by the manufacturer. This is because consumers generally buy in relatively small quantities (<50).
  2. Payment by tasting is made for regular purchases made by retailers and large merchants. Employers receive money from retailers 2-4 times a month at a time when retailers are picking up salted eggs. The amount of money paid depends on the agreement between the entrepreneur and the retailer or the big merchant.
  3. Payment with a down payment system (panjer) is often made at the time of increased purchase during school holidays, holidays and the end of salted eggs.

Average Price of Salted Eggs







Price per item

Rp. 50,-

Rp. 85,-

Rp. 125,-

Rp. 500,-

Rp. 869,-

Price of rice per Kilogram

Rp. 198,-

Rp. 330,-

Rp. 525,-

Rp. 2.425,-

Rp. 3.478,-

The table above shows that the price of salted eggs has changed marked by rising prices. This is in adjusted to the price of rice ingredients in that year. The peak sales of salted eggs occurred ahead of and after the eid al-Fitr and Eid al-Adha celebrations. This is related to the habit of returning home and also halal bihalal so that generally consumers want to bring salted eggs as a typical food from brebes city.

With the large number of requests, the salted egg industry continues to increase in both production and marketing. This can be seen in 1996, the marketing area of the salted egg industry spread that was only in Brebes, Tegal but can now be to Batam, Semarang, Jakarta, Surabaya and Cirebon.

Continue Reading Below
Continue Reading Below
Continue Reading Below
Read 339 times Last modified on Monday, 31 May 2021 18:14
Artikel Lainnya

MA AL Ahrom Karangsari

Madrasah yang berdiri sejak tahun 2009, terletak di jalan Nangka No. 45 Karangsari, Karangtengah, Demak. Protection Status

Social Media Madrasah AL AHROM

Social Media Share Kami

facebook icon smallyoutube icon small

Mari Follow dan Ikuti setiap kegiatan MA AL Ahrom Karangsari di social media kami.

  • Bahasa Indonesia
  • English (UK)